Art Direction / Styling

For ten years, I directed and styled photoshoots for our apparel brand and later oversaw home goods photography as the company expanded. I developed creative concepts and themes for each shoot, ensuring visuals aligned with brand identity, and designed sets and décor while sourcing props and managing all styling elements for cohesive presentations. I styled both on-body shoots and product flats, selected models and locations, oversaw casting and production logistics, and collaborated closely with photographers and creative teams to deliver polished, on-brand imagery.

All photos by: George Barberis